WHAT
WE DO
Get Your Business Found on Google
Purple Gen creates:
- Branding that gets noticed
- Websites that get results
- Content that gets found
Then, ties it all together with:
- Organic Search Engine Optimization (SEO)
- Paid Search with Google Ads
Start by Creating a Solid Brand
Your brand is how the world sees you. It should be thoughtful and memorable, representing what you do, and what you’re about.
At the core, it ties your visuals to your service.
This includes logos, website, business cards, and so much more. Every point of interaction with customers should be consistent, and exude who you are.
Then, Design a Better Website
It’s likely the first way people find you. And more than 50% of them are searching from mobile devices. If your site doesn’t give them what they want, your competitors are only a click away. Here’s why a mobile-friendly site is so important.
From simple brochure sites to full-blown e-commerce, we use your brand strategy to create a website that gets results, and looks great on any size screen.
A bad website is a bad business decision.
Start by
Creating a
Solid Brand
Your brand is how the world sees you. It should be thoughtful and memorable, representing what you do, and what you’re about.
At the core, it ties your visuals to your service.
This includes logos, website, business cards, and so much more. Every point of interaction with customers should be consistent, and exude who you are.
Then,
Design
a Better
Website
It’s likely the first way people find you. And more than 50% of them are searching from mobile devices. If your site doesn’t give them what they want, your competitors are only a click away. Here’s why a mobile-friendly site is so important.
From simple brochure sites to full-blown e-commerce, we use your brand strategy to create a website that gets results, and looks great on any size screen.
A bad website is a bad business decision.
Set a solid plan for success.
From defining your goals and audience, to outlining your copy and photos, and even e-commerce requirements, this easy guide helps you get organized and make better business decisions.
Turn Up SEO
SEO, or Search Engine Optimization, is the regular activity of maximizing your website, business listings and other areas so that Google and other search engines like Bing find your site, and show it to people.
There are many moving parts, and SEO is a long-term marketing strategy. There are no lightning fast ways to make it happen. It takes knowledge, research, execution and continual tending.
Turn Up
SEO
SEO, or Search Engine Optimization, is the regular activity of maximizing your website, business listings and other areas so that Google and other search engines like Bing find your site, and show it to people.
There are many moving parts, and SEO is a long-term marketing strategy. There are no lightning fast ways to make it happen. It takes knowledge, research, execution and continual tending.
Turn On Paid Search
The best short-term strategy for getting found on search engines is using Google Ads Paid Search. You can pay for a top listing, and control exactly who sees your ad, when it is seen, and what it says.
Using Google Ads or Bing, ads an be turned on fast, but can be quite expensive if not done properly.
Whatever you do, don’t let Google set it up for you!
They promise a lot, but execution is ineffective in every way. It’s like asking Cookie Monster to watch the cookie jar. After a while, your cookies will be gone.
Turn On
Paid Search
The best short-term strategy for getting found on search engines is using Google Ads Paid Search. You can pay for a top listing, and control exactly who sees your ad, when it is seen, and what it says.
Using Google Ads or Bing, ads an be turned on fast, but can be quite expensive if not done properly.
Whatever you do, don’t let Google set it up for you!
They promise a lot, but execution is ineffective in every way. It’s like asking Cookie Monster to watch the cookie jar. After a while, your cookies will be gone.
Content is King
Ultimately, Google wants to deliver the most relevant information to people searching online. It does this by ranking websites that appear to be an expert on the topic at hand. And it takes the right content to make that happen.
It must have the right keywords, or terms that people search for, in the right places on the page, in the right format. And there needs to be enough of it. Just a few words won’t do.
Content
is King
Ultimately, Google wants to deliver the most relevant information to people searching online. It does this by ranking websites that appear to be an expert on the topic at hand. And it takes the right content to make that happen.
It must have the right keywords, or terms that people search for, in the right places on the page, in the right format. And there needs to be enough of it. Just a few words won’t do.