Doing some key things on your website helps it to rank higher in the free, ‘organic’ search results on Google.
Good rank on Google is a long-term strategy that just takes time, continual tending and understanding of what’s important to Google. If you want a short-term boost to your traffic, consider Paid Search Ads.
Do you know what people are typing into Google when searching for your products or services? Even if you think you do, there is an easy way to do research. Find the right keywords with the highest-volume of searches by using Google’s Keyword Research Tool. within the Google Ads system (it’s great for paid and organic search results).
Good SEO is all about having the right content, with the right keywords in the right places, that are linked to other relevant information on your website and off. Content is king!
The off-site things that are important include a solid Google Business Page, properly set up Social Media accounts and accurate listings and links in directories
There is no fast way to get a good rank. Google’s algorithm doesn’t allow ‘gaming the system’ like you could 5-10 years ago. They want high-quality, relevant content, freshly updated pages and information that can be indexed by their system. Think of it like a spider that’s crawling the web of information.