You can be at the top of Google results within hours, if you want to pay for it.
Google Paid Ads can get your business more exposure, fast. Using the Google Ads system, you can quickly reach people searching for your products or services, or even create more brand recognition to a targeted audience. It is essentially an ‘auction’ system where the highest bidder is at the top.
You only pay when people click on your ad. Google keeps a credit card on file and bills in increments depending on your budget and spend.
To begin, there are several special settings for campaigns to help you target the right kind of searches. You can define the location your ads will show, right down to your own neighborhood. You can also set a schedule of when you want ads to show, which devices you want to prioritize and what your budget is. Conversion tracking can be set up so you can see how your ads are performing.
Start by doing some brainstorming about who you want to reach, and why. Think about what kinds of offers and information your potential customers respond to. Examine your marketing budget and determine how much you want to spend every month.