Don’t lose customers or Google search rank because of a non-responsive site.
Because more than half of all internet searches occur on mobile phones and devices with small screens, and the numbers keep growing, Google uses mobile responsiveness a key factor to delivering relevant search results to a user.
A website that doesn’t respond to screen size isn’t going to rank as well as one that does.
It is part of Google’s main goal to create a great user experience. They constantly work towards that goal themselves, and expect others to do the same.
Gone are the days where you had an entirely different URL for a mobile site (it usually was something like www.m.yourwebsite.com). Today, Google wants you to have one website that looks great on any size screen. From huge Smart TV screens to small mobile phone screens, one website for all.
News sites respond differently on any size screen. (yes, your device knows how big it is). A responsive site eliminates horizontal scrolling, and ‘stacks’ rows and columns on top of each other as screens get smaller.