HOW WE
DO IT

Strategize. Maximize.
Analyze. Repeat.

One size never fits all! We work hard to understand your goals and business strategy, then translate it to the online world.

Our smarter approach to website design, SEO and online marketing helps you achieve more. 

Hire us for one-time projects or for ongoing marketing work on a retainer.

How We Do It

Strategize.
Maximize.
Analyze.
Repeat.

One size never fits all! We work hard to understand your goals and business strategy, then translate it to the online world.

Our smarter approach to website design, SEO and online marketing helps you achieve more. 

Hire us for one-time projects or for ongoing marketing work on a retainer.

Masters of Marketing.

Slaves to Strategy.

That’s how Purple Gen is different. With 20+ years experience in marketing strategy and execution, we strive to understand your goals and what makes your business different, then leverage it to turn your competition on its head. 

Because a pretty website that doesn’t get results is pretty worthless.

Masters of

Marketing.

Slaves to

Strategy.

That’s how Purple Gen is different. With 20+ years experience in marketing strategy and execution, we strive to understand your goals and what makes your business different, then leverage it to turn your competition on its head. 

Because a pretty website that doesn’t get results is pretty worthless.

Turn On the

Power of Your Website

We strive to understand your business, then create a marketing strategy to maximize your online presence, analyze the results and repeat the successes. 

Turn On

the Power

of Your

Website

We strive to understand your business, then create a marketing strategy to maximize your online presence, analyze the results and repeat the successes. 

Strategize.

Focus resources on
the best opportunities.

In order to focus resources and find the right opportunities, you must first define your strategy. But it doesn’t need to be complicated.

It is as simple as defining these 3 things: audience, objectives, promise.

WHO are your ideal customers? WHAT do you want from them? HOW will you serve them?

Outlining these 3 elements will inspire ideas for your branding, messaging, visuals and overall approach to website design and online marketing.

Maximize.

Increase results as
much as possible.

After your website strategy is defined, it’s time to make the most of it!

It’s likely the first way people find you. And more than 50% of them are searching from mobile devices. If your site doesn’t give them what they want, your competitors are only a click away. 

From simple brochure sites to full-blown e-commerce, we use your brand strategy to create a website that gets results, and looks great on any size screen.

A bad website is a bad business decision.

Strategize.

Focus resources on
the best opportunities.

In order to focus resources and find the right opportunities, you must first define your strategy. But it doesn’t need to be complicated.

It is as simple as defining these 3 things: audience, objectives, promise.

WHO are your ideal customers? WHAT do you want from them? HOW will you serve them?

Outlining these 3 elements will inspire ideas for your branding, messaging, visuals and overall approach to website design and online marketing.

Maximize.

Increase results as
much as possible.

After your website strategy is defined, it’s time to make the most of it!

It’s likely the first way people find you. And more than 50% of them are searching from mobile devices. If your site doesn’t give them what they want, your competitors are only a click away. 

From simple brochure sites to full-blown e-commerce, we use your brand strategy to create a website that gets results, and looks great on any size screen.

A bad website is a bad business decision.

Analyze.

Examine results
methodically.

Once things have been rolling for a while, it’s important to understand the results you’re getting. After all, how can you maximize results if you don’t know what they are?

There are many tools to make that happen easily.

Tools that hook directly to your website so you can see how people are browsing, where they come from, and how they help you achieve goals.

We not only set up the analytic tools, but can help you understand what they are saying, and how to use the results to continue maximizing your website.

Repeat.

Figure out what works. Do it again.

As data is analyzed, it’s easy to see what’s working and what’s not. 

The goal is to stop things that are not working, and improve the things that are.

When you lean into successful tactics, you’ll reach your goals faster, and with fewer headaches.  

Analyze.

Examine results
methodically.

Once things have been rolling for a while, it’s important to understand the results you’re getting. After all, how can you maximize results if you don’t know what they are?

There are many tools to make that happen easily.

Tools that hook directly to your website so you can see how people are browsing, where they come from, and how they help you achieve goals.

We not only set up the analytic tools, but can help you understand what they are saying, and how to use the results to continue maximizing your website.

Repeat.

Figure out what works.
Do it again.

As data is analyzed, it’s easy to see what’s working and what’s not. 

The goal is to stop things that are not working, and improve the things that are.

When you lean into successful tactics, you’ll reach your goals faster, and with fewer headaches.  

That all sounds great.

How Much

Does It Cost?

We like to keep things simple around here, but also tailored to each client. One size never fits all. 

We can do one-off projects or work on a retainer over time.

With Purple Gen, there are always options.

That all sounds great.

How Much

Does It Cost?

We like to keep things simple around here, but also tailored to each client. One size never fits all. 

We can do one-off projects or work on a retainer over time.

With Purple Gen, there are always options.

Project-Based Work.

If you just want a new website, or your current site optimized for SEO or Paid Search, we can help. We love working with new clients to turn up the volume of their online marketing, one step at a time.

While we’re happy to take on your one-off projects, sometimes its just not as effective as a retainer relationship. Stand-along marketing projects don’t benefit from the most important part of marketing strategy – analyzing results and repeating successes.

If you’d like to chat about your specific circumstances to determine which is best for you, don’t hesitate to call us.

Project Work Can Include:

  • Website Design
  • Content Creation
  • SEO Analysis & Enhancement
  • Paid Search Analysis & Account Optimization
  • Major Directory Listings Cleanup
  • Social Media Account Enhancement
  • Brand Consulting & Development
  • Online Marketing Consulting

Hourly rate for project work – $60

Hourly rate for consulting – $75

Retainer-Based Work.

To maximize your investment into a new website or other online marketing efforts, it takes much more than just optimizing a element once or twice. To see real results, think longer term. 

A monthly marketing retainer with Purple Gen keeps your web marketing moving more effortlessly, with monthly activities that improve SEO, optimize paid search, add content and generally keep things up-to-date, healthy, and performing at their peak.

It includes monthly reporting to see where you’re at, collaborate on strategy adjustments and come up with new ideas on how to maximize your successes.

A retainer gives you the power to succeed, while managing your checkbook more thoughtfully and predictably, with no large up-front fees.

You pay a smaller amount every month, instead of a large fee at the beginning and end of a project.

Retainer Work Can Include:

  • Full Website and SEO Packages
  • Ongoing SEO optimization
  • Paid Search Set Up and Optimization
  • Directory Listing Set Up and Enhancement
  • Social Media Account Enhancements
  • Branding, Website and SEO Packages with Blogging

Each retainer is tailored to a client’s specific needs, contact us for a consultation and price quote. 

*Automatic credit card billing may be required

Start Turning Things Around.

Contact Us

Email here, or call us to schedule a consultation, ask questions and start turning your website on!

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