I LOVE developing strategy for small business! I had the honor of learning so much from a past website client as I wrote the content for his website. John Delany, President of Giraffe Strategy, is a business strategy expert, and has created an exceptional process for developing a simple marketing strategy.
It not only helps you develop a plan, but makes it easy to break down action steps for executing the plan, and creates accountability to moving forward.
He calls it the Giraffe Strategy Tree, and it can be used to create an overall business or marketing strategy that gets results.
Once you define the basics, you can use this system to create an action plan of projects that will move you forward in a more meaningful way! Because it’s simplified, it’s also easy to hang on your wall and reference everyday for better accountability to yourself.
Using his 5 Elements of StrategySM, you can easily put together a simple plan in about an hour. Of course, refining it a few times after that is good too. Put some thought into it, do a bit of research, bounce your ideas off colleagues and make it the best plan it can be! Setting a strategy doesn’t need to be difficult, but it should be well-thought-out.