Creating a new logo can seem overwhelming. But it doesn’t have to be.
Start by outlining your business strategy and take a hard look at what you do, who your customers are, how you want to be seen to differentiate you from the competition and most importantly, what kind of brand image you want to convey.
Do you want be convey a serious sophistication? Bold and fun? Are your customers upscale adults or fun-loving millenials? Answers to these questions will help you to determine the design direction for your new logo.
Since a business should stick with a logo for the long-term to build branding consistency, the ‘why’ of your logo is of utmost importance.
Your new logo will appear on your website, business cards and letterhead, brochures, street signs and so much more. Here are the key details to consider after you outline your strategy.